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Product Consulting
I work with 2-3 early stage startups at a time as a freelance product manager or coach.I deliver results on time, and on budget, while keeping costs reasonable.I can help with:
- Idea validation
- Product design and dev
- Product roadmaps
- Positioning
- Process & coachingI have worked with 50+ clients who have raised more than $120M in funding with two successful acquisitions.Work:
- MetaMonster, the AI-powered SEO crawler that fixes issues for you
- ChartJuice, Add charts to your automated workflows with a simple chart-to-image APITestimonials:
Andrew’s ability to quickly get to the core of what a product needs to be successful is second to none. He is my first pick when it comes to product.
- Sean Sun, Founder of MiscreantsAndrew is one of the best product thinkers you'll meet, with a big bag of skills and experience to back it up.
- Austin Price, Product DesignerAndrew is a pompous penny pinching hipster with funny socks.
-former NSA analyst and client

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Hi, I'm Andrew Askins. Welcome to the Disco Shrimp Company.In the late 70s, my uncle and his best friend noticed that shrimp prices were skyrocketing in South Carolina.So they bought an old van and drove from Myrtle Beach to the Gulf Coast and back in one day, selling shrimp out of the van and calling it the Disco Shrimp Company.There wasn't much planning involved, and they didn't sell a lot of shrimp. But they had an idea and they went after it.They were searching for the same things that drive us all to start a business - freedom, autonomy, and really good seafood.Today, we no longer sell shrimp, but we still live by that same scrappy, entrepreneurial spirit.Other places you can find me:
- Small Efforts Podcast, Follow my co-host and I as we build our businesses
- andrewaskins.com, Blog and newsletter about building bootstrapped startups

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Product Design and DevTired of unreliable freelancers that never deliver on time or budget? Been burned by agencies that over promise and under-deliver?You need someone who can recruit and manage good technical talent, clarify strategy and scope, and provide creative direction.That's exactly what I do.A typical product design or development project starts with a 3-month commitment.We spend the first 2-4 weeks on discovery and recruiting. For each project I build a team of freelancers based on the skills you need.Then your new team spends the next 2 months executing on V1 of your project while I oversee the process.I bill a flat rate of $5k per month, and your freelance team bills you directly.This model reduces overhead costs and sets you up to build an internal team when you're ready.

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Idea ValidationTell me if you've been here before...You spend months and tens of thousands of dollars to develop a new product, only to launch to... crickets.Look, there's no way to guarantee a product will be a success. But there ARE concrete steps you can take to decrease your risk and improve your chance at success.Our 1-month validation process will help you:
- Decrease risk of your product idea failing
- Build an initial list of early adopters
- Scope your MVP based on what users REALLY wantHere's what the process looks like...We spend the first week setting up a single page landing page and Google Ads to test market interest in your product idea.From there, we spend the next 3 weeks conducting user interviews, and defining the scope for your MVP.In the end, you walk away with:
- A landing page that converts
- A mailing list of early adopters
- Concrete feedback and data points from 5-10 user interviews
- A better understanding of your ideal customer profile
- A clear scope for your MVPProduct validation projects cost $10k. You should also expect another $2-3k in costs for advertising and interview incentives.If you need help building your MVP, I can also help with that.

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